Cookie & Privacy Policy

Last updated: 16 August 2026

This policy explains how lukeatwood.com ("this site", "we") uses cookies and similar technologies, in line with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

Do we store your data?

We do not operate our own database, do not use contact forms, and do not collect or store personal data ourselves. This site is served through Cloudflare, which processes visitors' IP addresses in order to deliver pages and protect the site — this is a normal part of website hosting and is not used to identify you to us. We do not know who you are when you visit.

What cookies does this site use?

This site uses third-party cookies to understand site traffic and measure the performance of our marketing campaigns. These are only loaded after you accept cookies via the banner shown on your first visit. If you click "Reject," none are loaded.

These third-party providers set their own cookies and are independently responsible (as data controllers) for how that data is processed, in line with their own privacy policies.

Analytics that don't use cookies

This site uses Cloudflare Web Analytics to count page views and measure loading performance. It sets no cookies, stores nothing on your device, and does not follow you across other websites.

Cloudflare provides this service on our behalf. See Cloudflare's privacy policy and their GDPR information.

Your choices

You can accept or reject non-essential cookies via the banner shown when you first visit. Your choice is remembered on your device. To change your mind, clear your browser's local storage for this site, or use your browser/device-level ad tracking controls.

Amazon purchases

Buying a book takes you to Amazon, which is a separate website with its own privacy policy. We have no visibility into, or control over, what happens on Amazon's site.

Contact

Questions about this policy can be sent to info@lukeatwood.com.